CHEF'S COURSE ENTRY FORM

DEAR CHEF'S COURSE PARTNER,

WELCOME TO CHEF'S COURSE - THE ANNUAL REWARDS PROGRAM OF THE COCHON 555 U.S. TOUR!

CHEF'S COURSE is a program designed by chefs wanting to reward responsible consumers deciding to support the good food movement year round. The program is perfect for professional diners who frequently travel and search for memorable culinary endeavors. By signing up, cardholders and partners collectively further the conversation of the good food movement.

We wanted to create a rewards program that connects our national community of enthusiastic consumers with great partners of tour. There are zero costs to our partners to sign up if you are a restaurant, butcher, winery or online retailer and you have participated as part of the Cochon555 U.S. Tour. By joining Chef's Course, you help us raise about $100,000 a year for Piggy Bank, an open-source farm providing free heritage breed pigs to emerging farmers.

To join the annual program, please answer all questions below as they help us promote your establishment accurately on the website. Following completion, you will receive a welcome email and our Official Chef's Course Welcome Packet in the mail containing all pertinent partner information. Additionally, we will send you a Chef's Course "Black Card", only given to participating restaurants and partners. Let's get started!

PLEASE SELECT YOUR CITY

If city is not present, please select other.

PARTNER NAME

How you want to be listed in marketing material, i.e. name of restaurant, shop, online website, or business name.

CHEF OF RESTAURANT

To be listed as Executive Chef for marketing purposes. If not a restaurant, please write n/a.

First Name

Last Name

ADDRESS

Where we will mail your welcome packet and membership card.

Address 1

Address 2

City

State/Province

Zip/Postal Code

Country

TYPE OF CUISINE

For marketing purposes.

HOW TO SECURE A RESERVATION

This is your preferred method reservation, i.e. email or phone. Our members will request a reservation and let you know they are a Chef's Course member.

PARTNER TWITTER

We will promote you.

PARTNER INSTAGRAM

More promotion.

PARTNER FACEBOOK

Even more promotions.

http://

WEBSITE LINK

http://

PR CONTACT NAME

If do not have one, please write n/a.

First Name

Last Name

PR CONTACT'S EMAIL

If do not have one, please write n/a.

PR CONTACT'S PHONE NUMBER

If do not have one, please write n/a.

(###)

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WHO IS GOING TO BE OUR DAY-TO-DAY CONTACT?

To address questions, comments, or concerns.

First Name

Last Name

PLEASE PROVIDE DAY-TO-DAY CONTACT'S EMAIL.

PLEASE PROVIDE DAY-TO-DAY CONTACT'S PHONE NUMBER.

(###)

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WEBSITE / ONLINE RETAILERS ONLY: ENTER PROMO CODE IN SHOPPING CART

Special instructions for Promo Code
*The promo code to be used for online purchases for ALL participating partners is "CC2016". If a promo code is not an option on your website, please provide special instructions here.

WEBSITE / ONLINE RETAILERS ONLY: CARD MEMBER DISCOUNT FOR ONLINE PURCHASE AMOUNT

Please provide the percentage discount card members will receive when they use the aforementioned Promo Code.
Promo Codes will be valid from 03/01/2016 - 02/28/2016.

BLACK CARD PARTNER NAME

As part of your membership, each partner gets one [1] Black Card for special deals from other participating restaurants, chef, and retailers.

First Name

Last Name

BLACK CARD PARTNER EMAIL

BLACK CARD PARTNER DISCOUNT AMOUNT

Please provide us with what you would like to offer other partners here, it can be increased discounts or something specific to the Cochon community.

WHAT IS YOUR FAVORITE LATE NIGHT ASIAN DISH?

Please provide name of dish and restaurant.

WOULD YOU BE INTERESTED IN HOSTING A CHARITY DINNER FOR PIGGY BANK IN 2016?

Restaurants will receive tax benefits, marketing support, and complete benefits program.

YES, send me more information

NO, but thank you for asking

TERMS & CONDITIONS

By completing this form you are confirming your participation in Cochon Chef's Course, and agree to accommodate the special promotions for card members. We appreciate your participation in this special incentive to reward our national community for supporting heritage agriculture and local food producers.

YES, I agree

Thank you! Your response has been recorded.

PLEASE TWEET THIS!

Let's have dinner together! Join us for @ChefsCourse by @COCHON555! Visit the website to get your membership http://j.mp/DaShit

Thank you joining Chef's Course and rewarding our national community supporting the good food movement!

Thank you ~ Brady, Shannon, Kristen and the Team

MAXIMIZING THE MEDIA OPPORTUNITY

Each year, the tour partners with national media outlets that provide generous coverage for our chefs and farmers. Our unique approach to experiential sponsorships, event marketing, contests and traditional media includes additional coverage for our chefs to spotlight in their monthly / annual marketing reports. Notable outlets include Food & Wine Magazine, The New York Times, Mens Health, NPR, WSJ, Forbes, Time, New York Post, New York Magazine, The Washington Post, Garden & Gun, Bon Appetit, CNN, LA Times, Zagat, Chicago Sun Times, SF Chronicle, Eater, Tasting Table, The Chicago Tribune, USA Today, Modern Luxury, Yelp, Food & Beverage Magazine, and The Boston Globe, to just name a few.

Join the conversation. Cochon can assist your media relations efforts, helping target media influencers and storytellers who will pick up the message organically. Media loves the pig, your PR teams can get some easy pick-ups from utilizing our press releases and predictable calendar of coverage. Social media is a whole other beast, the more you Tweet, the more Cochon555 will retweet to our 20,000 followers.

How does this work? We strategically position chefs and partners in each media alert that is broadcasted through our local and national communities. Ultimately, the tour positions the event in front of millions of eyeballs while driving new media relationships. After each event, everything is documented in over a 1,000 photos and then picked up in major media outlets. Additionally, we invite chefs and their PR team to access to event galleries on Flickr, arming the marketing teams with an arsenal of photographs for promotional purposes and social media.